In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage.
While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.
IN THIS EPISODE YOU'LL LEARN:
- The video format Dominate Web Media is seeing a 30-50% increase in ROI.
- The effective video ad strategy for short video ads of 30-60 seconds (<< This can get your message across without people hitting “unmute”).
- How to make your video ads shareable.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Contagious: Why Things Catch On by Jonah Berger
The Wizard of Ads by Roy H. Williams
Youtility: Why Smart Marketing is About Help Not Hype by Jay Baer
Zenreach video
Squatty Potty video
Dominate Web Media's free download that shows the 3-Step Process
Episode 62: 5 Critical Changes to the Facebook Ads Platform
Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads
Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads
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