The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer's story, and connects you with your audience.
Listen in to learn this easy process and visit digitalmarketer.com/podcast to gain valuable resources you can apply to any business.
IN THIS EPISODE YOU'LL LEARN:
- The problem most customers respond to (<< Aim your marketing message at this problem to see an uptake in sales).
- The two things customers are looking for from brands (<< And what it has to do with Yoda from Star Wars and Haymitch from Hunger Games).
- An easy exercise you can do to help generate headlines, bullet points, and copy for your advertisements and landing pages. (<< Hint: It includes a white board).
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 38: The 4-Step Podcast Launch Strategy
Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months
The 5 Minute Marketing Makeover Course or text "makeover" to 72000 -- 3 five minute training videos that helps to clarify your marketing message.
The 7 Proven Story Formula Worksheet
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