EP42: 2 Facebook Campaign Metrics that Drive ROI

In this episode, our experts explain how you can
increase your relevance score and click-through-rate on the
Facebook platform. Using these metrics correctly will have a
lasting impact on your campaign's ROI – both in the short-term and
the long-term.

Gain better understanding and
control of your Facebook ads following these simple strategies, and
Facebook will reward you with better impressions and cheaper
clicks.

 

IN THIS EPISODE YOU'LL
LEARN:

• How to lower your cost-per-click
  by increasing relevance score and
  click-through-rate.
  


• The simple (but rarely used) rule
  of thumb that can indicate if your ad is going to work in the
  long-run (< ROI).
  


• How to use these 2 metrics to make
  the necessary changes to your campaign (< to your ROI goal).
  


• The “Share to Like” Ratio that
  measures the success of your ad campaigns. "s2">
  

 

LINKS AND RESOURCES
MENTIONED IN THIS EPISODE:

"https://www.digitalmarketer.com/podcast/episode-03-facebook-video-ad-game-plan/"
target="_blank">Episode 3: Facebook Video Ad Game
Plan

"https://www.digitalmarketer.com/podcast/the-ad-grid/" target=
"_blank">Episode 33: The Ad Grid: How to Build Campaigns that
Convert and Scale

"https://www.digitalmarketer.com/podcast/persuasive-ad-copy/"
target="_blank">Episode 34: 14 Elements of Persuasive Ad
Copy

"https://www.digitalmarketer.com/podcast/facebook-ad-campaign-mistakes/"
target="_blank">Episode 37: The 5 Biggest Facebook Ad Campaign
Mistakes

"https://www.digitalmarketer.com/podcast/critical-facebook-metrics/"
target="_blank">Episode 40: 4 Facebook Metrics Critical to Your
Success

"https://www.digitalmarketer.com/podcast/landing-page-conversion-rate/"
target="_blank">Episode 41: 9 Ways to Increase Landing Page
Conversion Rate

 

Press and hold link to visit
the page

"http://www.digitalmarketer.com/podcast/facebook-metrics-roi/?utm_source=Perpetual%20Traffic&utm_medium=podcast&utm_content=episode42&utm_campaign=Podcast%20Descriptions"
target="_blank">Show Page Notes

Thanks for
Listening!