What if you could build up your email list right from inside Facebook and all people need to do is to click on your message – no typing required? Having an email list is the lifeblood of any business, in fact it has been proven that it is easier to turn someone into a customer once they are on your list than one that has never been associated with your business before but there is one drawback. Year on year it gets more difficult to collect email leads as more people use mobile technology. More people make purchases online and generally surf the web, but when it comes to filling in online forms like email sign-ups, people tend to not bother as it is too fiddly. On Facebook alone, there are over 1.4Billion active users and of those people over 650Million use the site exclusively on mobile – they never login on a desktop device. This means that if you are trying to reach those people, then your only chance is through a mobile phone. Although many sites are mobile optimized, opt-in conversion rates on mobile is way down compared to on that of a desktop computer. There are two main reasons for this discrepancy. Firstly it usually takes much longer for a page to load on a mobile than it does on a PC and every second of waiting costs around 7% in conversion rates! That is huge. Secondly, it is a much bigger effort to type in a name and email address on such a tiny keyboard particularly when someone is in a hurry.
That is where Facebook come in. They recognized this problem and developed a new advertising model called lead ads. These type of ads allow the advertiser to collect the users information without leaving Facebook or even having to type in a thing. It is a two click process – the person clicks on your message, Facebook pops up a pre-filled tab and then they click again to submit that information. Not only can you collect the usual name, email address but now you can also get gender, marital status, occupation and more if you wish.
Sounds fantastic, doesn’t it? The only issue with Facebook lead ads on their own is that the leads you collect are not synced to your autoresponder so there is no way to market to your subscribers off Facebook unless you integrate it with ConnectLeads.
Connect Leads is a new tool that works with Facebook lead ads to directly connect your favorite autoresponder or CRM system with Facebook so that when someone subscribes to your list with lead ads, they are automatically added to your autoresponder too. The implications of utilizing this tool in your business are so great that it is set to be a game changer. To find out more about Connect Leads, check out this comprehensive ConnectLeads review, and ConnectLeads bonus over at The Savvy Marketer blog.
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