Are you taking advantage of all of LinkedIn's content marketing features? Do you know what types of content work best on LinkedIn? With a few tweaks to what you post on LinkedIn, you can build brand awareness, generate leads, and drive more revenue. In this article you'll discover how to maximize your LinkedIn content exposure. [...]
This post How to Maximize Your Content Exposure on LinkedIn first appeared on .
- Your Guide to the Social Media Jungle
LONDON - British bargain shop B&M Bargains has said it will urge a supplier to remove a slogan after sets of "novelty" weighing scales were branded pro-anorexic on Facebook.
The scales - which contain the slogan "nothing tastes as good as skinny feels" - were spotted by Rachel May Shevlin, who posted a photo of the offending product and called on people to complain.
Her post gained more than 5,000 likes and 2,000 shares, prompting B&M Bargains to respond to mounting pressure.
"How lovely to see the phrase I said to my teenage/young adult self that also led to me calling myself a 'fat, disgusting waste of oxygen' often before self-harming just because I had dinner, sold in their shops ON FRICKIN SCALES so other impressionable young minds can suffer the same self hatred," wrote Shevlin on Facebook. Read more...
Are you taking advantage of all of LinkedIn's content marketing features? Do you know what types of content work best on LinkedIn? With a few tweaks to what you post on LinkedIn, you can build brand awareness, generate leads, and drive more revenue. In this article you'll discover how to maximize your LinkedIn content exposure. [...]
This post How to Maximize Your Content Exposure on LinkedIn first appeared on .
- Your Guide to the Social Media Jungle
LONDON - British bargain shop B&M Bargains has said it will urge a supplier to remove a slogan after sets of "novelty" weighing scales were branded pro-anorexic on Facebook.
The scales - which contain the slogan "nothing tastes as good as skinny feels" - were spotted by Rachel May Shevlin, who posted a photo of the offending product and called on people to complain.
Her post gained more than 5,000 likes and 2,000 shares, prompting B&M Bargains to respond to mounting pressure.
"How lovely to see the phrase I said to my teenage/young adult self that also led to me calling myself a 'fat, disgusting waste of oxygen' often before self-harming just because I had dinner, sold in their shops ON FRICKIN SCALES so other impressionable young minds can suffer the same self hatred," wrote Shevlin on Facebook. Read more...
It all led up to this: The Final Four is Saturday, the national championship is Monday night, and by Tuesday morning, another March Madness will be in the books.
But we before we look ahead, let's look backTwitter gave Mashable an early look at some of the most popular moments of the 2016 NCAA Tournament so far. From buzzer-beating shots to Final Four fans, they're a fun way to relive a pair of action-packed weekends.
Twitter (the company) says these were the four most-viewed video tweets by the @marchmadness account on Twitter (the social network) during the tournament so far. Read more...
It all led up to this: The Final Four is Saturday, the national championship is Monday night, and by Tuesday morning, another March Madness will be in the books.
But we before we look ahead, let's look backTwitter gave Mashable an early look at some of the most popular moments of the 2016 NCAA Tournament so far. From buzzer-beating shots to Final Four fans, they're a fun way to relive a pair of action-packed weekends.
Twitter (the company) says these were the four most-viewed video tweets by the @marchmadness account on Twitter (the social network) during the tournament so far. Read more...
Posted by Laura.Lippay
[Estimated read time: 4 minutes]
Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today's news or interact with your friends on Facebook. It's a challenge many of us don't think about every day, but some of what we do in SEO can affect the experience that people with visual impairments have when visiting a page.
Visually impaired Internet users are able to navigate and use the web using screen readers like VoiceOver or Jaws. Screen readers, much like search engine crawlers, rely on signals in the code to determine the structure and the context of what they're crawling. The overlap in what search crawlers look for and interpret versus what screen readers look for and interpret is small, but the idea is the same: Where are the elements of this page and how do I understand them?
While it's important to understand where SEO and accessibility (a11y) overlap in order to optimize correctly for both, it's also important to note that optimizing for one is not necessarily akin to optimizing for the other. In other words, if you've optimized a page for search engines, it doesn't mean you've necessarily made it accessible - and vice versa.
Recently, web accessibility expert Karl Groves wrote a post called The Accessibility & SEO Myth. Mr. Groves knows the world of accessibility inside and out, and knows that optimizing for accessibility, which goes far beyond optimizing for the visually-impaired, is very different overall, and much more complex (strictly from a technical standpoint) than optimizing for search engines. He's right - that despite the ways SEO and a11y overlap, a11y is a whole different ballgame. But if you understand the overlap, you can successfully optimize for both.
Here are just some examples of where SEO and accessibility can overlap:
If you're developing the page yourself, I would challenge you to learn more about the many things you can do for accessibility beyond where it overlaps with SEO, like getting to know ARIA attributes. Take a look at the W3C Web Content Accessibility Guidelines and you'll see there are far more complex considerations for accessibility than what we typically consider for technical SEO. If you think technical SEO is fun, just wait until you get a load of this.
Chances are, if you're optimizing for accessibility, you're probably covering your bases for those technical optimizations where accessibility and SEO overlap. BUT, this doesn't always work the other way around, depending on the SEO tactics you take.
Thankfully, the Converse site has a pretty descriptive alt attribute in place!
Consider a screen reader reaching an image of a pair of women's black Chuck Taylor All-Star shoes and reading its alt attribute as "Women's black Chuck Taylor All-Stars buy Chucks online women's chuck taylors all-stars for sale." Annoying, isn't it? Or compare these page titles with SEO and accessibility in mind: "Calculate Your Tax Return" versus "Online Tax Calculator | Tax Return Estimator | Tax Refund/Rebate." Imagine you just encountered this page without being able to see the content. Which one more crisply and clearly describes what you can expect of this page?
While it's nice to know that proper technical search engine optimization will affect how someone using a screen reader can contextualize your site, it's also important to understand (1) that these two optimization industries are, on a bigger level, quite different, and (2) that what you do for SEO where SEO and a11y overlap will affect how some visitors can (or can't) understand your site.
Marking the 5th Global Accessibility Awareness Day https://t.co/QiJyAM8xGW 05/19? Let us know how Globala11yawarenessdayAtGmailDotCom #gaad
- GblA11yAwarenessDay (@gbla11yday) March 14, 2016
For Global Accessibility Awareness Day on May 19, I'll be collaborating with some experts in a11y on a post that will go into more details on what aspects of SEO + a11y to be keenly aware of and how to optimize for both. I'll be sure to find as many examples as I can - if you've got any good ones, please feel free to share in the comments (and thanks in advance).
In the meantime, to learn more about accessibility, check out a couple of great resources:
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Are you active in Facebook groups? Looking for a better way to organize the content you share in those groups? Managing your content in Trello lets you spend less time figuring out what to share in Facebook groups and more time engaging with fellow members. In this article you'll discover how to use Trello to [...]
This post How to Use Trello to Manage Your Facebook Group Posts first appeared on .
- Your Guide to the Social Media Jungle
Pinterest is making moves to keep more people and brands on the site. The company introduced on Tuesday a new feature called How-to Pins, allowing companies to create and share pins with DIY instructions.
The feature, which is a new take on its existing Rich Pins feature for brands, populates step-by-step instructions right within a pin across various categories, including food, fitness, home projects and beauty.
However, regular users can't make How-to Pins themselves and can only repost ones made by Pinterest's brand partners
To launch the How-to Pin effort, Pinterest worked with more than 25 brands and organizations to provide how-to content for the site, such as Home Depot, Cosmopolitan, Delish and more. Read more...
